The Hasselblad X2D 100C embodies a perfect blend of advanced technology and meticulous design. As the flagship mirrorless medium format camera, it sets new standards in both form and function. The camera features a 100-megapixel CMOS sensor that ensures unparalleled image quality, precision in focusing, improved stabilisation, and enhanced storage capabilities. Its Scandinavian design reflects the essence of simplicity and sophistication, merging aesthetic beauty with groundbreaking engineering to create a tool that not only performs but inspires. At the core of the X2D 100C is its 100-megapixel back-side illuminated (BSI) CMOS sensor, offering extraordinary detail and colour accuracy. With a native ISO of 64 and the ability to capture over 281 trillion colours in 16-bit depth, the camera brings out the vivid richness of every scene. The 15 stops of dynamic range allow it to preserve the finest gradations of light and shadow, ensuring that even the subtlest variations are rendered naturally. The Hasselblad Natural Colour Solution (HNCS) further enhances the authenticity of colours, making sure that each image reflects the beauty perceived by the human eye.

The X2D 100C’s Phase Detection Autofocus (PDAF) system ensures that no moment is missed. With 294 PDAF zones covering the surface of the sensor, focusing is fast, accurate, and reliable. Whether capturing fast-moving subjects or fleeting moments, the X2D 100C locks onto details with precision. Combined with the 5-axis, 7-stop in-body image stabilisation (IBIS), the camera allows for handheld shooting without compromising image sharpness, making it the most compact IBIS solution in the medium format market. One of the standout features of the X2D 100C is its storage capability. It is the first medium format camera to include a built-in 1TB SSD, which offers lightning-fast write and read speeds. This substantial storage capacity ensures that even large 16-bit RAW files can be continuously shot and stored without lag. For those needing more space, a CFexpress Type B card slot allows for additional storage. The camera’s high-speed storage performance supports uninterrupted shooting, making it ideal for capturing every detail in demanding environments.

The camera’s display system is just as impressive as its internals. A 3.6-inch tilting touch screen with a resolution of 2.36 million dots provides a bright and accurate view, even in challenging lighting conditions. A secondary 1.08-inch top display provides essential shooting information at a glance. The OLED viewfinder, featuring 5.76 million dots and 1.0x magnification, offers a crisp and immersive view, with the added convenience of electronic dioptre adjustment for a customised viewing experience. Responsiveness is key for any photographer, and the X2D 100C delivers in this regard. The camera is designed with an intuitive user interface, the Hasselblad User Interface (HUI), which simplifies the creative process. The touch controls allow for swift navigation, ensuring that the photographer’s focus remains on capturing the perfect moment. With its refined control system, the X2D 100C ensures that creativity flows without interruption.

Crafted from solid blocks of aluminium alloy, the X2D 100C’s body reflects both durability and elegance. The new dark grey tone adds a modern twist to its classic Scandinavian design, symbolising the harmonious interplay between light and shadow that the camera is designed to capture. Every curve and contour of the camera is engineered with both functionality and aesthetics in mind, creating a tool that is not only reliable but visually appealing. The X2D 100C also embraces modern connectivity with a USB-C 3.1 Gen 2 port for fast data transfer and dual-band Wi-Fi for seamless image sharing. Using Phocus Mobile 2, photographers can wirelessly transfer full-size images to their iPad or iPhone for immediate editing and sharing. The support for PD 3.0 fast charging ensures the camera is ready for action without the need for multiple charging devices, making it the perfect companion for both studio and on-location shoots.