The idea for Colorsonic hair color technology was conceived ten years ago by a dedicated team of L’Oréal employees. Their mission was clear: to simplify and expedite the at-home hair coloring process through innovative technology. Recognizing the common struggles of traditional hair coloring—whether performed in a salon or at home—they aimed to transform the often messy and time-consuming process. Mixing formulas by hand, separating hair, and manually applying color typically leads to a cumbersome experience and patchy results. Colorsonic was envisioned to automate and refine this process. At its core, Colorsonic is an intelligent device that seamlessly mixes and dispenses long-lasting color at the push of a button. It leverages two key technologies to achieve this: the device itself and a specialized cartridge system.
The device boasts a swift five-minute application process, automatically mixing the formula and ensuring even coverage, including those hard-to-reach areas. This automation alleviates the manual effort traditionally required and ensures a consistent application. The Colorsonic cartridge is designed for versatility and efficiency, providing 100% gray coverage and accommodating multiple uses. Each cartridge can be used for up to three root touch-ups or one full-head application. This multi-use feature not only makes the process more economical but also reduces waste, as any unused formula can be saved for future applications. A standout feature of Colorsonic is its ability to deliver freshly mixed color. The device combines dye and developer in a precise 1:1 ratio right when the button is pressed, ensuring the freshest formula possible for each application. This fresh mix is crucial for achieving vibrant, long-lasting color results.
The device’s bristles are engineered to move 300 times per minute, adapting their speed to deposit the perfect amount of formula for all hair types. This rapid movement ensures even distribution, mimicking the motion of brushing hair to part and saturate each strand thoroughly, even in tricky spots like the back of the head. Colorsonic’s swift application time—just five minutes—sets it apart, allowing users to achieve salon-quality results quickly. The device promises brilliant, high-shine color, transforming the at-home coloring experience into something both efficient and enjoyable.
Complementing the device, Colorsonic introduces L’Oréal Paris’s first multi-use hair color cartridge. Available in over 20 expertly crafted shades, these cartridges deliver a modern, dimensional color free of harmful ingredients such as ammonia, silicones, parabens, SLS, SLES, and phthalates. This commitment to high-performance, safe formulas underscores the brand’s dedication to quality and innovation. The Colorsonic system simplifies the hair coloring process into three easy steps: Pick, Pop, and Press. Users select their preferred shade from the diverse palette, insert the cartridge, and press the button to apply the color as effortlessly as brushing their hair. After application, the color is processed for 30 minutes, then rinsed and conditioned. With Colorsonic, achieving beautiful, professional-quality hair color at home has never been easier.
Source » Kickstarter