Inspired by the graceful movement of ocean waves, the Mercedes x Belmond Vision Pullman Express side panel graphic embodies a sense of fluidity and elegance. Two dynamic waves converge towards a central point, symbolizing the door handle and creating a striking visual element that enhances the vehicle’s exterior aesthetics. This design isn’t merely about style; it’s about functionality too. By seamlessly integrating with the interior space, the graphic contributes to elevating the premium user experience. Countless iterations were meticulously explored to refine the forms and silhouettes, resulting in a design that exudes modernity, iconicity, and strength.
Innovative ideas were brainstormed to maximize interior space and ensure convenient entry for passengers and luggage. Concepts such as bot delivery of luggage through rear-end openings and an expandable height for enhanced interior and entry space were considered, pushing the boundaries of luxury travel. Front and rear fascia designs, along with iconic Mercedes-Benz grills, were carefully crafted to complement the vehicle’s overall design language, creating a cohesive and visually striking aesthetic.
To enhance the onboard experience for travelers, a full glass Daylight Opening (DLO) and roof were incorporated, allowing for optimal natural light intake and panoramic outdoor views. Strategic journey planning mapped out specific destinations, ensuring that travelers’ transportation needs are precisely catered to. With a strong focus on convenience and luxury, the vehicle aims to deliver the ultimate premium travel experience. Services include chauffeured rides, personalized pickup/drop-off at desired locations, automated luggage handling, onboard “room service,” and concierge amenities, providing a versatile space for work, dining, or relaxation while on the move.
Market research revealed a shared market gap between Belmond and Mercedes-Benz in the premium urban segment, paving the way for collaboration. By segmenting premium users based on various factors, tailored profiles and personas were created to inform brand collaborations and design solutions. Beyond catering to travelers, this concept extends its benefits to the mobility and hotel industries, small businesses, and local municipalities, redefining the premium transportation experience for a diverse range of users and seamlessly integrating luxury travel with urban mobility.
Source » Arya Kani